Instagram took a step towards making the world a better place and helping those in need when they announced the launch of their newest campaign on Good Morning America this week, which addresses mental health issues.
The campaign uses the hashtag #HereForYou to motivate users to open up about their own struggles with mental health and to join in on a worldwide conversation.
“People come to Instagram to tell their stories in a visual way. Through a single image or video they’re able to communicate how they’re feeling, and what they’re doing.” Instagram’s Chief Operating Officer Marne Levine told ABC News. “So what we decided to do is to create a video campaign highlighting these communities of support that exist in Instagram.”
For this campaign, Instagram turned to influencer marketing by teaming up with influencers and celebrities such as Troian Bellisario, the star of “Pretty Little Liars”, who in the past has spoken out about her own struggles with eating disorders in the hope of helping others who are dealing with similar issues.